Native Advertising for Video Games

Wufasta is a media platform for video games that connects brands with players in fun & exciting ways by utilizing placements that are contextual to the game environment. Wufasta provides an alternative revenue source for game developers that does not force them to sabotage their game with banner or popup ads.

The mission of Wufasta is to change the way that brands interact with players, so that game developers can better monetize their games, which will improve the gameplay experience for players worldwide.

Brands are having difficulty reaching gamers effectively. Current in-game advertising methods, such as pop-ups or banners, disrupt gameplay and are annoying to players. Most game developers experience difficulty implementing and delivering ads without ruining gameplay experience, or finding an ad network that will generate a sufficient amount of revenue. Players usually hate advertisements, as they interrupt gameplay. They want the best possible gaming experience for the cheapest price possible.


Wufasta offers brands Native Advertising for video games that is contextual to the game environment and responsive to player interaction. We also provides clients with consumer insights gathered through our technology, including purchase history, gameplay habits, as well as demographic data on players. Wufasta also offers a prize portal that transforms the skill & talent of gamers worldwide into tangible benefits. Players get to win cool prizes, including merchandise, apparel, gift cards, and virtual items, by playing in branded environments and earning points, which are distributed based on skill.

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