ABOUT FordAU

Ford

Ford Motor Company of Australia Limited (Ford Australia), a subsidiary of Ford Motor Company was founded in Geelong, Victoria in 1925.

The company designs, engineers and imports cars, SUVs and trucks with leading fuel economy, safety, technology and quality.

Ford is investing more in R&D in Australia than any other auto-maker, including $2 billion in R&D between 2010 and 2016 and uniquely capable of developing vehicles from the ground up locally. Ford Australia is set to become the largest automotive employer in Australia beyond 2017.

Ford Australia has a strong portfolio of vehicles – including the Fiesta, Fiesta ST, Focus, Focus ST, Focus RS, Mondeo, EcoSport SUV, Escape SUV, Everest SUV, Ranger pickup truck and Transit commercial vehicles. Ford vehicle innovations include EcoBoost technology available on vehicles including Mustang, Escape, Focus and Fiesta, which combines turbocharging and direct-injection systems to improve power and fuel economy.

Ford’s SYNC connectivity technology is standard across many models and helps drivers stay connected to their digital lives while their hands stay on the wheel and eyes on the road.

The Ranger and Everest are centrepieces Ford’s local investment as the company’s local designers and engineers played a key role in their development, delivering innovations to make our customers lives easier and better. The development of these vehicles demonstrates how local innovation and high-tech design continue to be expanded locally through Ford Australia’s extensive product development operations.

The company has a strong history of giving back to the community. Ford Australia continues this tradition with various outreach initiatives supporting corporate citizenship, volunteering and local sustainability.

Ford Motor Company Global
Ford Motor Company is a global automotive and mobility company based in Dearborn, Mich. With about 187,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience and data and analytics.

Visit the Ford Motor Company global site for more information regarding Ford and its products worldwide.

Ford Homepage[www.ford.com.au]
Ford Twitter
Brighton Ford[www.brightonford.com.au]

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RECENT ANNOUNCEMENTS

Ford Everest Titanium increases off-road capability with new off-road options as part of a wider line-up for Australians

15 January, 2018 - I ♡ Ghij [Scrotal Effort][Eggs | 0 Comments

Ford Everest Titanium now offered with optional 18-inch wheel and tyre package for Australians wanting to head off-road with a full swag of features only offered on the flagship model
Wheel, tyre and suspension changes, as well as Driver Assistance Technology re-calibrations provide a cohesive package that performs at its optimum level on and off-road
Customer feedback has seen the Everest line-up expand to include RWD and 4WD models, five-seat and seven-seat variants, with greater choice across the range
Sales of the locally-designed and engineered Everest have jumped a significant 22.5 percent in 2017, building on its solid 2016 sales, its first calendar year in Ford showrooms
MELBOURNE, September 27, 2017 – Australian customers can now order a Ford Everest Titanium with a choice of wheels and tyres to take full advantage of the top-spec Everest’s awarded off-road capability.

Everest Titanium buyers can now choose between an optional 18 by 8.0-inch alloy wheel, with an increased tyre sidewall, for improved off-road performance, or the current stylish 20-inch alloys. The No Cost Option increases the diversity within the locally designed and engineered Everest range, offering the highest level of equipment with the added benefit of an 18-inch diameter alloy wheel more suited to tackling harsh terrain. It includes a matching full-size alloy spare wheel.

“The Everest has been awarded for its off-road capability, and many of our customers have and do take full advantage of this,” said Ford Australia President and CEO, Graeme Whickman. “We’ve responded to this call, and we’re pleased to offer greater choice for Everest customers.”

The 18-inch package includes wheel, tyre and suspension changes, as well as Driver Assistance Technology re-calibrations for a cohesive package to perform at its optimum level.

The addition of the 18-inch wheel option further increases the choice for Everest buyers, as diverse tastes are catered for based on customer feedback. In 2017, Australian Everest buyers have increased by 22.5 percent as the line-up has expanded for greater appeal, with its August 2017 result a staggering 56.8 percent rise over August 2016.

While benefitting from Everest’s immensely capable chassis, including an 800mm water-wading ability, 3000kg towing capacity and its clever Terrain Management System, the Titanium also brings a Tyre Pressure Monitoring System, Panoramic Power Sunroof and leather accented seats, plus third-row seating.

SYNC 3i, standard across the range, includes an 8.0-inch touchscreen with in-built maps on Trend and Titanium models, as well as Apple CarPlay and Android Autoii compatibility. A full-colour reversing camera, as well as Emergency Assistance that automatically calls ‘000’ in the event of an airbag deployment or roll-over is part of the technology package.

In addition, the Everest Ambiente RWD has joined the line-up in 2017, with a five-seat model offering Australians desiring generous interior space, five-star safety-rating and a 3000kg towing capacity. This joins the Trend RWD, launched in late 2016, in addition to the latest SYNC 3 and NCO wheel and tyre package.

The Ford Everest won ‘Drive Car of the Year’ in 2015, as well as 4x4 Australia’s ‘2016 Car of the Year’, repeating category wins at Drive with ‘4WD of the Year’ in both 2015 and 2016.

15 January, 2018 - I ♡ Ghij [Scrotal Effort][Eggs | 0 Comments

The all-new Ford Endura will join the Australian Ford line-up in 2018 to add even greater choice as SUV buyer tastes become increasingly sophisticated and have seen SUVs outsell traditional passenger vehicles for the first time in 2017
The highly-equipped five-seat, exclusively diesel-powered Endura will be positioned as a premium, highly equipped urban SUV offering extensive driver assist features and striking, contemporary design and styling.
The Endura will join the locally-engineered and designed Everest, the mid-sized Escape and the compact, urban friendly EcoSport to offer Australians a fully-fledged line-up of SUVs, with a broad depth of capability and versatility to reflect their lifestyles
MELBOURNE, NOVEMBER 14, 2017 – Australian SUV buyers will be offered even greater choice as the Ford Endura joins the local line-up in 2018. The Endura – known as the Ford Edge in other markets – will offer SUV buyers a highly-equipped SUV with cutting edge design and performance.

“The Endura reflects the dynamic motoring landscape in Australia, where buyers are now looking for more specific features and attributes in their SUVs as opposed to a one-size-fits-all solution,” said Ford Australia President and CEO, Graeme Whickman. “The appetite for SUVs in this country is impressive, so we’re excited to bring a premium new offering from our global portfolio to local audiences.

The Endura will be launched in late 2018 as part of a significant year for Ford in Australia, which will see a revitalised SUV line-up that includes a refreshed EcoSport, updates for the recently launched Escape and a refresh of the highly capable Everest.

The Endura name is shorthand for Endurance. Symbolically, the name follows the ‘E’ SUV naming convention, with Endura itself representing strength, durability, reliability and sportiness, which are key attributes of this all-new vehicle. Market research conducted resulted in

‘Endura’ resonating most, relative to the features and capability of the vehicle, as well as being unique and contemporary.

The Endura will be offered exclusively in a five-seat configuration with diesel. Full specification, pricing and availability to be announced closer to its launch.