The Demo is a good example how NOT to introduce a game. First it makes an exposition dump, then takes away the players control to showcase controls in a long automatic session (instead of letting players do that themself).
Then the first time entering the game, it demands to fight a pretty hard enemy (for a completely new player) that requires using a specific weapon that has to be activated, and specific tactic. (getting around the shield, using the evasion).
-> instead of first let player test the flying, and shoot down some cargo containers as targets.
Then, after the single encounter, it demands using yet another ability (scanning) and some boring discovery and talking interaction with some refugee ships (who are those refugees, why do I talk to them, why do I need to tell them that they can fly by themself?). i would rather shoot at some targets at this stage of the introduction, not search for several map-markers.

....

Not a good introduction to a game you want to showcase.

And the strafing looks just silly with this comical rolling.