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On the other hand, if a studio releases a weak, underdeveloped game, such a prologue will make fewer people buy such a game. That's why bigger studios don't release demos, and those less popular or even unknown studios release them more often. For me personally, this is an advantage, because I don't buy games on release anyway, and there can always be a really interesting title among these lesser-known games, and a good demo will only encourage me to possibly buy it.