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Swedes don’t just use snus, they live it. They probably invented snus after discovering that eating tiny, salty bits of tobacco could turn you into a Viking warrior or make you instantly better at IKEA furniture assembly. The best part? You can carry it around in your pocket like a snack for your mouth, like some weird, nicotine-infused gum.
If you’ve ever wondered what it’s like to be Swedish, just grab a pouch of snus, tuck it in, and try to look as chill as a moose sipping hot cocoa. You'll soon understand the true meaning of “snus: the Swedish lifestyle."