If...
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Equals...
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Then...
K N O W L E D G E
11 + 14 + 15 + 23 + 12 + 5 + 4 + 7 + 5 = 96%

H A R D W O R K
8 + 1 + 18 + 4 + 23 + 15 + 18 + 11 = 98%


Both are important, but fall just short of 100%.

BUT

A T T I T U D E
1 + 20 + 20 + 9 + 20 + 21 + 4 + 5 = 100%